Our Mission

We, The Republican Watchdogs, seek to encourage increased participation in the ongoing political conversation. In order to facilitate this we hope to promote HONEST communication between the Republican candidates and the public. We feel that fact checking statements and advertisements by the candidates is paramount to an honest American political system. As such, we promise to uncover dishonest communication before it taints the public.

Thursday, October 28, 2010

Zachary Wyatt: A New Voice Ad

Our readers have spoken! They're not interested in our commentary on campaign ads in general, they're interested in our regular formula: Decoding and commenting on general ads. As such, we're going back to the tried and true format!

Zach's latest television ad entitled Zachary Wyatt: A New Voice is tasked with differentiating Zach from the other candidate.



The ad introduces him as a new conservative voice for Missouri, that will "get Missouri working again." This introduction does not offer up anything false, however it's a matter of opinion if Zach is the voice Missouri needs to get us working again. Zach isn't doing anything bad except implying that his opponent is not fit for getting Missouri working again, which is perfectly ethical. He doesn't back up his claim, but it's not far fetched. The Watchdogs take no issue with his introduction.

Next, the ad states that Zach is an air force vet that knows our country is great because of our people, not our government. We see no problem with this. An interesting observation we made when listening to the ad is the fact that the man reading the script says Missouri instead of Missoura, which is an unusual distinction. Usually rural parts of Missouri and the candidates running there have their ads refer to Missouri as Missoura rather than the proper Missouri, because their constituents refer to Missouri as Missoura.

The following statement says that Zach will stand up to the destructive liberal policies of D.C. politicians. We find this to be curious on multiple levels. The most interesting thing about his statement is the fact that he is implying that his opponent is a D.C. politician, which isn't true. She's a Jefferson politician if anything. The most damning thing he does in the ad though is to state that he'll stand up to the nebulous "destructive liberal policies" without ever definng what they are and saying how he'll stand up to them. We find this to be shady at best.




Zach's last message is that if elected he will create jobs, reduce our tax burden and "finally get government spending under control." Zach Wyatt really believes he's the only candidate who can do that, so we see no problem with him stating his opinion.


Overall we found this to be a very clean ad, and while it was light on the facts, it was also light on the lies, which The Watchdogs appreciate. We would love to be out of a job!

No comments:

Post a Comment